So for example I choose apps, I can see exactly how long Reuben spends on apps in relation to books or the web (which is full of ONLY pre-approved, child friendly content) every day. Once you’ve decided what area of usage you want to know more about, you can select it and BOOM, 90 days worth of data at your finger tips split into daily activity. It saves the data from your kid’s usage of their kindles and then breaks it down into four sections: books, videos, apps and web. In a nutshell, parent dashboard is a portal into the world behind the tablet screen. It’s called Parent Dashboard and I’m a touch obsessed with it. Kindle for kids now has a new feature, launched earlier this week and absolutely AWESOME. They sit, they play games, they watch videos, they read books… but they don’t interact and unless you’re going to have a crack at the games or read the books once they’ve buggered off to bed, you sure as hell won’t know much about what they are doing. Much like me tappety tapping away on the computer, it’s a solo venture. One of the things I don’t like about my kids using their tablets is that I can’t really be involved in what they’re doing. It isn’t something that we should see as a bad thing, we live in a techno age and if we don’t embrace it, if we don’t wrap our arms around it and harness it to give our a kids the next steps that hey need I think we’re missing out. And because Amazon Kids+ content is curated from reputable top-tier sources-like Nickelodeon, PBS Kids, Disney, and National Geographic-parents can be assured the content is safe, and there's always something new for their kids to enjoy.I’ve written in the past about how I believe that we should embrace technology when it comes to our kids, not try and stop them from having it. “In education, there’s a pedagogy called ‘scaffolding,’ which is the process by which you build up children's understanding, giving them little small bits of information or experiences,” she said.Įnsuring those experiences are filled with variety keeps kids more interested and engaged. This creates a fun, interactive experience for kids to explore their latest passion, from space facts to animals to music. Teitelbaum said kids love learning with Alexa by asking questions or using Alexa skills like Amazon Math or Amazon Science. “One of the things I like most about our giant catalog of curated content is the diversity of the content and experiences,” Teitelbaum said. Families can enjoy the content on their mobile devices, Fire Kids tablets, Kindle Kids, and Echo smart speakers. All are built to spark curiosity and joy for kids and allow them to drive their own learning experience. It features a variety of formats, including Alexa skills, videos, podcasts, audiobooks, and games. Providing access to a variety of experiencesĪmazon Kids+ is a content platform that encourages kids to learn new things and dive deeper into topics that interest them. “I became increasingly convinced of the value of digital technologies-their ability to break down the school walls.”Īmazon Kids has championed achieving the same goals in a safe and engaging way ever since it launched in 2012. “This was a real connection, and it was inspirational,” Teitelbaum said. The kids were able to pepper the writer with questions-What’s your favorite pen? Where do you get your ideas?-and he’d answer in real time. Long before Zoom was a thing, she arranged for her second-grade class to attend a live text chat with Eric Carle, author of the world-famous The Very Hungry Caterpillar. Teitelbaum, who joined Amazon in 2018, became intrigued with how technology could augment education when she was an elementary school teacher in Silicon Valley. “We're experts in privacy and safety for kids.”Īs technology continues to evolve, she said, Family Trust will be right there along with it. Our goal is to be transparent with parents about their choices, help them know what they're choosing, and protect their kids online while giving them freedom to explore, discover, and play using family-friendly Amazon devices and services,” Teitelbaum said. “Parenting and online safety is personal. They focus on kid-friendly services like Amazon Kids on Alexa, the subscription service Amazon Kids+, and Parent Dashboard, which is Amazon’s centralized hub for caregivers to utilize parental controls. Teitelbaum’s team builds parental guardrails and choice into Amazon’s digital and hardware products. As the program celebrates its 10th anniversary, the team continues to find new ways to empower parents and create safe and fun experiences for kids. Amazon’s Family Trust team ensures that the content children explore on Amazon Kids Devices and Amazon Kids+ is engaging, age-appropriate, and safe.
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