![]() ![]() The messages, “Employee Owned,” and “New England’s Original IPA,” flanking the iconic letter “H” diamond, a subtle harpoon silhouette within the “P” of the Harpoon logo, and new lettering for the IPA were all added to make the bold design feel nuanced and crafted. The distinctive Harpoon diamond takes the central location on pack, dynamically framing the brewery illustrations and also serving as a robust wayfinding device at shelf.” says Executive Creative Director Steve Dunphy, Chase Design Group.Īfter adjusting the label hierarchy, the Chase team then focused on the details of the design. As one of the very first craft beers in New England, it felt only right to celebrate both the original South Boston and the Windsor, Vermont breweries on pack. “Harpoon IPA had built up a unique set of iconic assets, but this set of tools failed to fully relay their incredibly unique brand narrative in the crowded craft cooler. Chase carefully evolved key brand equities including the vibrant blue background, orange accents, and the Harpoon logo while adding new illustrative elements to the pack. This proud heritage of Harpoon as the original IPA of New England needed to be expressed through its packaging. Its employee-owned breweries located in Boston, MA and Windsor, VT, focus on community involvement and a passion for charity. The Chase design team began by digging into what separates Harpoon from the competition. They turned to creative agency, Chase Design Group, to help communicate the brand’s personality, and express its values with breakthrough design. Harpoon Brewery decided it was time for a redesign that would help it stand out in the category and tell its unique story. Find many great new & used options and get the best deals for Harpoon IPA India Pale Ale Beer Pint Glass - Boston / Windsor USA at the best online prices at. Blog Top Rated Insiders Help Store Login Sign Up Sign In Join Now. ![]() As a result, it became harder for Harpoon to distinguish itself and grab the attention of new consumers. A list of variant beers forHarpoon IPA by Harpoon Brewery is a IPA - American style beer. Throughout the years the craft beer category ballooned with new offerings and specifically new IPAs. At its onset, Harpoon IPA – New England’s original IPA – was one of only a handful of craft beers brewed on the east coast and it quickly became a bestseller known for its “easy-drinking” flavor profile. UFO White has many of the flavor hallmarks of a Belgian Witbier: leading notes of citrus and spice contributed by California orange peel and freshly ground coriander, a smooth mouthfeel due to a large presence of wheat in the malt bill, and a hazy appearance from leaving the beer partially unfiltered.Įntirely crafted with North American sourced ingredients, including an American ale yeast strain, unique aspects like bright crispness and subtle notes of fruit set UFO White apart as an American Style White Ale that blends the old world and the new.Since the original launch of Harpoon IPA in 1993, the craft beer aisle has grown exponentially. Tasting Notesīright, crisp, and refreshing, UFO White is an ideal companion for whatever adventures await you. Ingredients (All Grain, 5.5 gal) 10 1/2 lbs American 2-row 1 1/4 lbs American Munich 1 1/4 lbs American Victory 1 oz Centennial -8.0 AA pellets boiled 90 min 1 1/2 oz East Kent Goldings -4.0 AA pellets boiled 30 min 1 oz Liberty -4. California orange peel and freshly ground coriander lead a lineup of all-natural ingredients that make UFO White a refreshing accompaniment to any occasion. Our flagship American Style White Ale merges the centuries-old tradition of Belgian wheat beers with modern American craft ingenuity. Hazy yet light, citrusy yet smooth, UFO White embodies that goal as our signature offering. Dry-hopped with Cascade hops, it has a floral hop aroma and a finish that is bitter (it is an IPA after all) without being harsh or astringent. UFO Beer Company was created to push the boundaries of what a craft beer could look and taste like. Since its introduction, Harpoon IPA has remained unique in its ability to balance hop bitterness with a strong malt backbone. ![]()
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